About Us

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Combat Tested, Moto Approved

Emily Elmore | THe MotoDoll

I’m on a mission to build brands that build community. In 2016 I lost the use of my right arm, and The MotoDoll started as an effort to connect with the motor community I lost following my injury. I wanted to share lessons learned on the road, in the cockpit, and under the hood to empower others to crush roadblocks and reroute effectively. Along the way I learned a lot about the human stories behind the motors.

These stories weren’t about timing belts, manifolds and spark plugs. Cars, trucks, and things that go are freedom! Adventure! They’re the smell of your grandpa’s garage, a road trip with your best friends, or taking your daughter to her first day of school. They take you to new opportunities, and they bring you home again. Similarly, The MotoDoll became my vehicle of reinvention.

every journey encounters roadblocks.

Many times we’re equipped to overcome the obstacles we encounter. Other times we need a tow, a wingman to drag us around it, or maybe a new route. I designed The MotoDoll LLC to provide that service; I was uniquely positioned to help folks map out personal and professional strategies that withstand setback. I understand the struggle. I was a happy flygirl when a serious injury forced me out of the cockpit and devastated my mobility.

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This wasn’t some pothole. The road was washed out.


My career, my community, everything changed. Talk about a major detour. Unable to fly, I was medically retired from the Air Force and utilized my background in coding, communications, and management to offer brand and web design services.

Most business owners have experienced their own detours. They may be looking to build something new or reimagine an established brand in order to remain competitive. The MotoDoll LLC not only manages brand performance, but trains and motivates others to create and sustain their own brands.

The right people, the right roadmap, and the right perspective put the journey in your control. Everyone has a story. Let us help you tell yours.


Get into gear with The MotoDoll.

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