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Marketing Tools

SEO

Search engine optimization, or SEO, is the part of internet marketing that focuses on organic (unpaid) traffic. The MotoDoll LLC specializes in full service SEO management services, and you can learn more HERE. Market analysis is part of every SEO campaign in order to compare your current performance against your competitor’s performance. A keyword campaign is devised and site design and content is optimized to reflect those keywords and funnel organic traffic to your site. Effective SEO is easy to measure because you’ll see your search results improve over time, making it more likely that a potential client will see your brand and click to learn more.


SEM

Once your site is optimized for organic traffic, you may have to wait for search engine algorithms to crawl your site, index, and present relevant content to users. In the meantime, you can design ads that feature your organization at the top of search engine results through search engine marketing, or SEM. Many search engines offer an intuitive ad builder, but they don’t offer extensive market insights or competitor analysis of effective ads. The MotoDoll LLC offers these services ala carte or as part of a comprehensive internet ad campaign.


Content

Content marketing builds relationships with potential clients in order to widen your sales funnel and generate interest in your brand. Content should be useful and relevant without the overt intent of making a sale. This is your organization’s opportunity to demonstrate relevance and expertise to increase trust in your recommendations, and ultimately, your products and services. While we encourage our clients to create thoughtful content personally, it is time intensive and we can help with scheduling, themes, dissemination, and creation to reduce the workload and increase impact. This is meaningful as blog posts (to increase online presence and likelihood of your web page being featured at the top of a search engine) and also as content posted on social media. This does not include explicit social media advertising.


Social Media

Social media advertising varies by platform and offers various tools, like geographical and audience targeting. Effective advertisements on social media should be native to the platform in order to prevent disruption from user experience. Rules, tools, and nuance are powerful components in social media ads, and we know how to pack a punch. Clients choose us to manage their social media advertisements because we increase the return on investment while giving time back to members of the organization. We’re always transparent in our process so that you can replicate it in the future, if desired.

Ready to convert audience engagement into revenue? Get into gear with The MotoDoll.